Google’s self-driving car gets its first “user,” a blind man. He even stops for a taco at a drive-thru along the way. I talked with the police office who coordinated the journey.
An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive?
It’s clear that Facebook needs better internal search. Right now the search function at the top of the page is not very useful. Improving Facebook site search seems to be the first objective of an internal team, led by former Googler Lars Rasmussen.
Furthermore, if Facebook fixed search, search query volume would immediately go up, which could translate into hundreds of millions of dollars in new annual revenue. Institutional investors will all but demand such a move after the IPO.
The popular Firefox browser is on track to use a secure method of searching Google by default, a change that will help prevent potential “eavesdropping” of what people are searching for. It will also further reduce the ability for publishers to know how people find their sites in Google — except for Google advertisers. A loophole in Google Secure Search continues to provide them with this data.
Do you think Facebook is listening to advertisers and beginning to deliver what they want?
Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.
|—||Matt Cutts, Head of Google’s Web Spam Team, claiming that there is no SEO advantage for new TLDs. (via searchengineland)|